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May 24, 2011 06:49 pm GMT
Today, TechCrunch editor Erick Schonfeld sat down with Moat's Mike Walrath, Facebook's ad chief Carolyn Everson, Medialets' Eric Litman and RadiumOne's Gurbaksh Chahal to address the disruptions in display advertising on social and mobile platforms. On the panel, Everson revealed some interesting information about where advertising on Facebook is heading, particularly with brands.Everson, who joined Facebook from Microsoft in February, says that advertising can be brought to life digitally through peer to peer recommendations and friend to friend experiences on Facebook. The social network is trying to work with top brands to help capitalize on this experiences. As she tells the audience, the "holy grail for branding are recommendations."
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/OexykI8Bjg8/
Facebook Ad Sales Chief: There Are 50 Million Likes Per Day For Pages
Today, TechCrunch editor Erick Schonfeld sat down with Moat's Mike Walrath, Facebook's ad chief Carolyn Everson, Medialets' Eric Litman and RadiumOne's Gurbaksh Chahal to address the disruptions in display advertising on social and mobile platforms. On the panel, Everson revealed some interesting information about where advertising on Facebook is heading, particularly with brands.Everson, who joined Facebook from Microsoft in February, says that advertising can be brought to life digitally through peer to peer recommendations and friend to friend experiences on Facebook. The social network is trying to work with top brands to help capitalize on this experiences. As she tells the audience, the "holy grail for branding are recommendations."Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/OexykI8Bjg8/
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