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May 19, 2011 12:08 am GMT
Yahoo has just announced that it will be acquiring advertising platform 5to1 for $28 million.5to1 first launched at TechCrunch50 in September 2009, and raised around $13 million in various rounds of funding. The startup is an online advertising alliance consisting of major media publishers. Built on a proprietary publisher-controlled platform, 5to1 offers advertisers premium inventory at mass scale.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/6RxqFw6pDtI/
Confirmed: Yahoo Buys Advertising Platform 5to1 For $28 Million
Yahoo has just announced that it will be acquiring advertising platform 5to1 for $28 million.5to1 first launched at TechCrunch50 in September 2009, and raised around $13 million in various rounds of funding. The startup is an online advertising alliance consisting of major media publishers. Built on a proprietary publisher-controlled platform, 5to1 offers advertisers premium inventory at mass scale.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/6RxqFw6pDtI/
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