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May 19, 2011 12:08 am GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/6RxqFw6pDtI/
Confirmed: Yahoo Buys Advertising Platform 5to1
Yahoo has just announced that it will be acquiring advertising platform 5to1. Terms of the deal, which we previously wrote about here, were not disclosed but we estimate the deal is around $30 million. 5to1 first launched at TechCrunch50 in September 2009, and raised around $13 million in various rounds of funding. The startup is an online advertising alliance consisting of major media publishers. Built on a proprietary publisher-controlled platform, 5to1 offers advertisers premium inventory at mass scale.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/6RxqFw6pDtI/
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