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May 19, 2011 02:44 am GMT

Attn Entrepreneurs: Mark Zuckerberg Isn't the Role Model. Reid Hoffman Is.

Forty-plus weeks traveling the emerging world has taught me many things. Chief among them is that most entrepreneurs outside Silicon Valley learn the wrong lessons looking in.A lot of that is the fault of publications like TechCrunch: We get excited about new things. If it's exploding like Groupon, all the better. But we even go nuts over things like Foursquare or Quora that have pretty muted user-bases. That's what being evangelists and early adopters is all about. We tend not to write about all the apps that launch and go nowhere, with good reason: If we're doing our job well, we probably thought they sucked to begin with.But the bigger disservice we do is not writing enough about the boring companies who work every day to build something that becomes huge, giving the impression that starting a business is easy in the Valley. That somehow people wake up with an idea, and roll out of bed onto a pile of venture capital, press and adoration. A lot of times the companies we should be writing about more than we do are admittedly boring infrastructure or enterprise software names. But there's a category of consumer names that should be sexy, but for whatever reason don't get the hype.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/CgwxYD4k7OQ/

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TechCrunch is a leading technology blog, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.

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