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May 15, 2011 06:21 pm GMT
The world is full of illusions. Magicians use a cascade of mirrors, smoke, and misdirection to trick their audiences into believing the unbelievable. In the process, they mystify them, capturing their attention. None of these magicians, however, hold a candle to the illusions provided by the characters who dance on television channels. For decades, the masses have been planted in front of the tube, waiting for packaged content to tickle their eyeballs and smooth the edges of modern life. And now we have the Internet, especially social networks, where the multiple forms of content shared by people and brands form signals that amplify in even greater ways. Today, those who participate in various social networks online also engage in a form of magic, using illusions to broadcast signals to their audiences. Instead of studios producing content on television, the willing participants play the part of studio and producer, using a variety of mechanisms to interact with audiences. We share check-ins from concerts and sporting events, and send Instagrams to make sure others know how yummy weekend brunch looks. We are in the age of the ubiquitous status updates, constantly sending ambient signals, where our audience has only two choices: to form some loosely-tiled mosaic of who we are"or to tune out entirely.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/vB82lPZQIn0/
The Illusion Of Social Networks
The world is full of illusions. Magicians use a cascade of mirrors, smoke, and misdirection to trick their audiences into believing the unbelievable. In the process, they mystify them, capturing their attention. None of these magicians, however, hold a candle to the illusions provided by the characters who dance on television channels. For decades, the masses have been planted in front of the tube, waiting for packaged content to tickle their eyeballs and smooth the edges of modern life. And now we have the Internet, especially social networks, where the multiple forms of content shared by people and brands form signals that amplify in even greater ways. Today, those who participate in various social networks online also engage in a form of magic, using illusions to broadcast signals to their audiences. Instead of studios producing content on television, the willing participants play the part of studio and producer, using a variety of mechanisms to interact with audiences. We share check-ins from concerts and sporting events, and send Instagrams to make sure others know how yummy weekend brunch looks. We are in the age of the ubiquitous status updates, constantly sending ambient signals, where our audience has only two choices: to form some loosely-tiled mosaic of who we are"or to tune out entirely.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/vB82lPZQIn0/
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