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May 13, 2011 10:05 pm

Zediva Fights Back Against MPAA

MoldySpore writes "When Zediva burst onto the streaming scene earlier this year, they managed to do something nobody else was doing. Navigating around the copyright law, they found a way to stream rental movies not currently available on other services, because they were still inside the DVD sales window, and filled a role not currently part of the competitions' services. The service grants a 'rental' of the physical movie to the user, who is then able to stream it over the internet, usually with the option to re-rent after being played. By having it be a rental service, they were able to avoid some of the legalese associated with streaming movies outside of that sales window. Needless to say the MPAA was not pleased. But instead of making nice with the MPAA, Zediva has decided to fight back in the form of expensive legal heavy-hitters from 'elite San Francisco law firm Durie Tangri,' which has forced the MPAA to hire their own team of expensive legal ninjas. Zediva argues what most technologically informed people would when looking at this service: that they are essentially a rental service who are renting physical media, and providing the DVD player and a very long cable to the renters' TV."

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