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May 12, 2011 05:00 pm GMT
Search engine Blekko, ever eager to differentiate itself and make headlines with its countless product development advances, is announcing today that it will reduce its data retention period to 48 hours, retaining far less user personal information (like IP addresses) than the the dominant players in the space.For comparison, competitors Google and Yahoo are currently at 18 months of user data retention and Bing is at six months, which is the European standard. In fact, Yahoo recently extended its data retention policy from 90 days to 18 months because it needed it to "compete" with Google in offering personalized recommendations. Ha. With this move Blekko is essentially saying, "Unlike Yahoo, we don't need to compete."
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/wWX2H6-JVOE/
Search Contrarian Blekko's Next Move: Limiting Its User Data Retention To 48 Hours
Search engine Blekko, ever eager to differentiate itself and make headlines with its countless product development advances, is announcing today that it will reduce its data retention period to 48 hours, retaining far less user personal information (like IP addresses) than the the dominant players in the space.For comparison, competitors Google and Yahoo are currently at 18 months of user data retention and Bing is at six months, which is the European standard. In fact, Yahoo recently extended its data retention policy from 90 days to 18 months because it needed it to "compete" with Google in offering personalized recommendations. Ha. With this move Blekko is essentially saying, "Unlike Yahoo, we don't need to compete."Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/wWX2H6-JVOE/
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