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May 11, 2011 11:55 am GMT

Stealth Startup Inporia Raises $1.25 Million From Ron Conway, 500 Startups And More

Add another stealth eCommerce startup attracting pre-launch funding from eager investors to your list. That is, of course, if you have one. Last month, we covered Decide, a Seattle-based company looking to bring transparency to the online consumer shopping experience that has raised $8.5 million pre-launch. And now Inporia, a new startup that's also currently in stealth mode, is also looking to add a new spin on the apparently tired eCommerce model with a touch of gaming and a splash of social. The startup is the brainchild of serial entrepreneur Ryan Junee, perhaps better known as an advisor to 500 Startups, StartMate, co-founder of Omnisio (later acquired by Google), and former Product Manager at YouTube. Junee isn't saying much about what we can expect from Inporia, other than the fact that the startup sits "at the intersection of eCommerce, machine learning, and social data" and will be "combining many of the social and gaming techniques that work so well for Facebook games".

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