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May 10, 2011 10:50 pm GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/u12DN73-xZk/
GagaVille: Zynga And Lady Gaga Announce Major Branding Deal
In the past, Zynga has landed a number of high-profile partnerships with musicians and entertainment companies, including Snoop Dogg, Dreamworks, Nickelodeon, The Green Hornet and others. But today, the social gaming giant is announcing its largest entertainment and branding deal to date-with pop star Lady Gaga.Lady Gaga has partnered with Zynga previously, when the company was raising money for releif efforts around the Japanese earthquake and tsunami. On May 17, Lady Gaga and Zynga will unveil, GagaVille "" a neighboring farm on FarmVille, which is a Gaga inspired farm in-gam. GagaVille will showcase Lady Gaga's style and themes from the album and videos (crystals, unicorns, sheep on motorcycles); and gamers will have exclusive access in Farmville to songs from the artists's new album "Born This Way" before the album is released later in the month. From May 17 to 19, players can unlock and stream a new un-released track per day. And from May 20 to 23, players can unlock and stream a significant portion of songs from the new album, plus special bonus remixes.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/u12DN73-xZk/
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