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May 4, 2011 07:37 pm GMT
Facebook is so large that it now accounts for about one out of every three ad impressions in the U.S., according to the latest statistics from comScore Ad Metrix. In the first quarter of 2011, comScore estimates that 1.1 trillion ads were served to U.S. Internet users, and 346 billion of those (or 31 percent) were on Facebook. This percentage is up from 23 percent in the third quarter of last year.No other Web property even comes close to Facebook in terms of number of display ads served. Yahoo is No. 2 (with 10 percent share), followed by Microsoft (5 percent), AOL (3 percent), and Google (2.5 percent). These figures are just for their own sites, and do not include their ad networks.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/8ljEDvXa2pI/
comScore: Facebook Now Serves One Third Of Online Ads In U.S.
Facebook is so large that it now accounts for about one out of every three ad impressions in the U.S., according to the latest statistics from comScore Ad Metrix. In the first quarter of 2011, comScore estimates that 1.1 trillion ads were served to U.S. Internet users, and 346 billion of those (or 31 percent) were on Facebook. This percentage is up from 23 percent in the third quarter of last year.No other Web property even comes close to Facebook in terms of number of display ads served. Yahoo is No. 2 (with 10 percent share), followed by Microsoft (5 percent), AOL (3 percent), and Google (2.5 percent). These figures are just for their own sites, and do not include their ad networks.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/8ljEDvXa2pI/
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