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May 4, 2011 12:31 am GMT
Google Ad chief Susan Wojcicki has some advice for Web companies wondering if their products will be a success. Reminiscing about the early days of AdSense to Steven Levy at Wired's business conference here in New York City, she says: "You know really soon if your product is going to be successful. That is what I love about the Web. When we turned on AdSense, within the first hour we had people signing up every other minute. We were shocked, there was so much demand."And this was after a colleague told her it could never come anywhere close to AdWords. He was right in terms of bottom line profitability, but AdSense is part and parcel of the Web at this point. Why did AdSense take off so quickly. "I know this is obvious," says Wojcicki, "but most people don't get this. There are more people who want to be paid than actually pay." In other words, AdSense was a product that promised any Website owner a way to get paid. 
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/ZR8zvKmM0i8/
Susan Wojcicki Defends Google's Social DNA
Google Ad chief Susan Wojcicki has some advice for Web companies wondering if their products will be a success. Reminiscing about the early days of AdSense to Steven Levy at Wired's business conference here in New York City, she says: "You know really soon if your product is going to be successful. That is what I love about the Web. When we turned on AdSense, within the first hour we had people signing up every other minute. We were shocked, there was so much demand."And this was after a colleague told her it could never come anywhere close to AdWords. He was right in terms of bottom line profitability, but AdSense is part and parcel of the Web at this point. Why did AdSense take off so quickly. "I know this is obvious," says Wojcicki, "but most people don't get this. There are more people who want to be paid than actually pay." In other words, AdSense was a product that promised any Website owner a way to get paid. Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/ZR8zvKmM0i8/
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