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May 4, 2011 07:00 pm GMT

PowerReviews Raises $10 Million To Power Customer Reviews For Retailers And Brands

PowerReviews, a company that provides customer review technology for retailers and e-commerce sites, has raised $10 million in new funding led by Four Rivers Group, with Woodside Fund, Menlo Ventures and Tenaya Capital participating in the round. This investment brings PowerReview's total venture funding to $37 million. PowerReviews, which launched in 2007, provides retailers and brands with the ability to collect, organize and analyze comments and other user-generated content. The company also recently launched an integration with Facebook to bring the consumer's social graph into the product review process. Customers include Staples, REI, ESPN, Callaway and Jockey.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/hFL7zndRlLQ/

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