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April 30, 2011 10:45 am GMT
WARNING: mixed sports metaphors ahead.How many do-overs does a startup get before users give up on it for good? As far as I can remember, the answer is zero. I can't think of an example where a startup launched into the wild, flailed badly, and recovered (without completely abandoning the first product). There are lots of examples of flailing and relaunching (see Cuil, see Joost), but I can't think of anyone that managed to pull out a win.By my count Color, the $41 million startup that promises to "transform the way people communicate with each other," has already struck out. The first strike was a launch that left users confused, sharing photos with themselves and trying to figure out a user interface that seemed purposely designed to frustrate. We gave them another chance.Strike two: pulling the Android version of the app from the market.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Immr3yI-8tE/
How Many Mulligans Does Color Get?
WARNING: mixed sports metaphors ahead.How many do-overs does a startup get before users give up on it for good? As far as I can remember, the answer is zero. I can't think of an example where a startup launched into the wild, flailed badly, and recovered (without completely abandoning the first product). There are lots of examples of flailing and relaunching (see Cuil, see Joost), but I can't think of anyone that managed to pull out a win.By my count Color, the $41 million startup that promises to "transform the way people communicate with each other," has already struck out. The first strike was a launch that left users confused, sharing photos with themselves and trying to figure out a user interface that seemed purposely designed to frustrate. We gave them another chance.Strike two: pulling the Android version of the app from the market.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Immr3yI-8tE/
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