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April 30, 2011 05:32 pm GMT
The business model of incentivized app downloads was recently dealt a death sentence by Apple.Apple said incentivized app downloads were driving inaccurate rankings in the App Store, almost certainly because essentially paying consumers to download apps was a way of gaming a ranking system that useddownloadsas a key metric. To be fair, there were many quality apps taking advantage of the loophole in the ranking system, but that era has ended. And so have the days of companies making money hand over fist in the incentivized downloads business, better known in the industry as Cost Per Install or CPI.So how exactly did it work? Say you're playing a game that offers you virtual currency; the game might ask you to download an advertised application in exchange for virtual credits within that game. You install the app and get your in-game currency. The app gets a new install and pays for that. This quickly generates bursts of installs, immediately boosting an app's ranking in the app store.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Z7W55IVecPI/
Game Over for Incentivized App Downloads
The business model of incentivized app downloads was recently dealt a death sentence by Apple.Apple said incentivized app downloads were driving inaccurate rankings in the App Store, almost certainly because essentially paying consumers to download apps was a way of gaming a ranking system that useddownloadsas a key metric. To be fair, there were many quality apps taking advantage of the loophole in the ranking system, but that era has ended. And so have the days of companies making money hand over fist in the incentivized downloads business, better known in the industry as Cost Per Install or CPI.So how exactly did it work? Say you're playing a game that offers you virtual currency; the game might ask you to download an advertised application in exchange for virtual credits within that game. You install the app and get your in-game currency. The app gets a new install and pays for that. This quickly generates bursts of installs, immediately boosting an app's ranking in the app store.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Z7W55IVecPI/
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