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April 29, 2011 05:30 pm GMT
Editor's Note: This is a guest post by Mark Suster (@msuster), a 2x entrepreneur, now VC atGRP Partners. Read more about Suster atBothsidesofthetableBanner Ads. They first started in 1994 and are therefore almost as old as the Web itself. They were very effective back then, with the original ad garnering a 78% click-through rate (CTR)! I guess from there we had nowhere to go but down.Nowadays banner ads get on average 0.2% CTR meaning for every 1,000 ads that are served up only 2 people click on them. And as Jon Steinberg of Buzzfeed points out, the CTRs for social media banner ads are just 0.08%. Holy Shiitake!
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/AgVqYvKzy7M/
The Future of Advertising Will Be Integrated
Editor's Note: This is a guest post by Mark Suster (@msuster), a 2x entrepreneur, now VC atGRP Partners. Read more about Suster atBothsidesofthetableBanner Ads. They first started in 1994 and are therefore almost as old as the Web itself. They were very effective back then, with the original ad garnering a 78% click-through rate (CTR)! I guess from there we had nowhere to go but down.Nowadays banner ads get on average 0.2% CTR meaning for every 1,000 ads that are served up only 2 people click on them. And as Jon Steinberg of Buzzfeed points out, the CTRs for social media banner ads are just 0.08%. Holy Shiitake!Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/AgVqYvKzy7M/
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