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April 25, 2011 08:15 am GMT

Personyze Allows Website Owners To Scale Personalization For Visitors

Israeli startup Personyze is launching its website personalization, segmentation, and analytics platform today. Personyze provides businesses the ability to turn their website into a more personalized site that puts the visitor in the center. The idea behind Personyze is that website owners can quickly and easy ramp up personalization to their visitors. Personyze's SaaS allows owners to return content in real-time based on each visitor's past site activity, online search history, Facebook preferences, location, etc., Personyze can give web marketers the ability to personalize the whole site rather than just the ads and banners or landing pages.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/iGGQM9M0Hu8/

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