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April 24, 2011 03:54 am GMT
At the end of last year, social networking site myYearbook shifted its focus more towards games and introduced a live video chat feature which could have completely backfired. But instead of turning into the next Chatroulette, the site has managed to keep the unwanted live porn vids to a minimum. While Chatroulette still has an estimated nudity rate of 1 in 50 videos, myYTearbook was able to cut its nudity rate down to 1 in a 1,000. In a Q&A with myYearbook CEO Geoff Cook, he explains the strategies he used to get there.Q: When you decided to add live video chat to your site, what were you thinking? I mean, seriously, what were you thinking?When we decided to build a Live Video gaming platform, the best example of Live Video at scale was Chatroulette, and it was full of porn. At the time, 1 out of every 10 video streams on Chatroulette was obscene.Chatroulette was growing in part because it was obscene"it was the accident victim and the public was the rubbernecker. Chatroulette's traffic peaked in March 2010"the same month that Jon Stewart screamed into the camera "I hate Chatroulette!" to end a segment that would be the service's high water mark.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/_LKk4_3q-QM/
Q&A With Geoff Cook: How We Solved The Chatroulette Porn Problem
At the end of last year, social networking site myYearbook shifted its focus more towards games and introduced a live video chat feature which could have completely backfired. But instead of turning into the next Chatroulette, the site has managed to keep the unwanted live porn vids to a minimum. While Chatroulette still has an estimated nudity rate of 1 in 50 videos, myYTearbook was able to cut its nudity rate down to 1 in a 1,000. In a Q&A with myYearbook CEO Geoff Cook, he explains the strategies he used to get there.Q: When you decided to add live video chat to your site, what were you thinking? I mean, seriously, what were you thinking?When we decided to build a Live Video gaming platform, the best example of Live Video at scale was Chatroulette, and it was full of porn. At the time, 1 out of every 10 video streams on Chatroulette was obscene.Chatroulette was growing in part because it was obscene"it was the accident victim and the public was the rubbernecker. Chatroulette's traffic peaked in March 2010"the same month that Jon Stewart screamed into the camera "I hate Chatroulette!" to end a segment that would be the service's high water mark.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/_LKk4_3q-QM/
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