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April 19, 2011 06:47 am GMT

Yotpo Raises $800K For Its Opinion Aggregation Engine

Tel Aviv-based Yotpo announced today that it has raised $800K in seed funding. The funding was led by 2B Angels and PLUS Ventures, two early stage Israeli investment firms focused on communications and new media. According to Yotpo Co-founder Tomer Tagrin, the startup will use the funding to expand its user base, ramp up hiring, and position itself for launch later this year. So what is Yotpo? It turns out this is a surprisingly open-ended question, as the startup only opened its doors to public beta testing a few days ago. But, in the big picture, the company describes itself as a social business-to-business tool that "makes your customers happy" by facilitating a better user experience -- specifically for the owners of blogs and eCommerce sites.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/eRi_ziEPCOI/

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