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April 19, 2011 07:50 am GMT

Buzzd Rebrands As Local Response; Debuts Social Customer Management Tool For Businesses

When Nihal Mehta launched Buzzd with co-founder Deepen Shah, he believed in the power of the check-in and essentially created an city guide that aggregated check-ins from Foursquare, Gowalla, and others. But because of the competitive landscape in the location-based network space, Buzzd never really took off. So Mehta went back to the drawing board, with the hope of creating a service that would combine the element of the check-in he found intriguing with Buzzd and advertising and marketing elements (Mehta's first startup mobile marketing service Ipsh! was sold to Omnicom years ago). The result, which he calls "a culmination of everything he's done," of this is Local Response, a new web-based tool that allows local businesses to respond to the "check-in" on social media sites with marketing campaigns to promote transactions. LocalResponseaggregates real-"time social media check-"insfromFacebook,Twitter, Foursquare,Gowalla, Instagramanddozensofother servicestoprovide a simple interface for local businesses todirectly respond to their most influential and valuable customers. What's compelling about the platform compared to competitors is that it analyzes massive amounts of data in addition to check-ins from the Twitter firehose, photo sharing sites and more to find other forms of check-ins. These could be posting a picture on Instagram of a dish from a restaurant or Tweeting that you are visiting a particular bar.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/9eJpjT_H2X0/

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