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April 19, 2011 06:44 am GMT
Social ad buying platform Adaptly has raiseda total of $2.7 million in seed and Series A funding fromFirst Round Capital, Charles River Ventures,Kirschenbaum Bond Senecal & Partners and Lerer Ventures. Angel investors also include Gary Vaynerchuk,Invite Media founder Nathaniel Turner and Interclick CEO Michael Katz .Adaptly, which caters to clients like Pepsi'sLipton/Brisk, makes it easier for brands to advertise across social networks like Facebook, Twitter, LinkedIn, StumbleUpon and Plentyoffish by thinking outside of the display ads box. "Social is NOT display," co-founderNikhil Sethi tells me. "What's really important for us is to socialize the evolution of display ads. Those two dots don't get connected and they need to be."
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/fVwpnTRH9cE/
Adaptly Raises $2.7 Million To Facilitate Cross Platform Social Ad Buys
Social ad buying platform Adaptly has raiseda total of $2.7 million in seed and Series A funding fromFirst Round Capital, Charles River Ventures,Kirschenbaum Bond Senecal & Partners and Lerer Ventures. Angel investors also include Gary Vaynerchuk,Invite Media founder Nathaniel Turner and Interclick CEO Michael Katz .Adaptly, which caters to clients like Pepsi'sLipton/Brisk, makes it easier for brands to advertise across social networks like Facebook, Twitter, LinkedIn, StumbleUpon and Plentyoffish by thinking outside of the display ads box. "Social is NOT display," co-founderNikhil Sethi tells me. "What's really important for us is to socialize the evolution of display ads. Those two dots don't get connected and they need to be."Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/fVwpnTRH9cE/
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