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April 14, 2011 02:00 pm GMT

NuCaptcha's Advertising Network For Video Captchas Goes Self-Serve

NuCaptcha, a startup that develops video captcha technology, unveiled its ad formats last year. Today, the startup is releasing a self-serve advertising server that will enable both advertisers and publishers to sell their own captcha ads directly. Captchas are security questions you find on Web sites that require you to decipher and type words or numbers and detects whether the user is a human or a spambot. Most Captchas you see are transcription, text-based Captchas. NuCaptcha is trying to disrupt the space by adding video to the mix. NuCaptcha's ad format allows brands to place advertisements behind the actual Captcha text. NuCaptcha's video animation technology aims to be easier to read and more secure, with animation that makes the captcha far easier for humans to solve.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/t1VEwnXSqac/

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