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April 14, 2011 01:43 pm GMT

Millennial: Thanks To The Verizon iPhone, iOS Impressions Grew 29 Percent In March

Millennial Media's monthly mobile report is out today, giving us a view into how each OS and manufacturer is performing on the mobile ad network. Millennial, whose ads reach 90.3 million users monthly in the U.S.; is the third largest network behind Google AdMob and Apple's iAd, so data shared on Millennial's network is certainly indicative of the state of mobile advertising. For the fourth month in a row, Android led in terms of the largest impression for Smartphone OS, with 48 percent of impressions on the network. But it's important to note that Android's share has consistently fallen over the past two months on the network. While Android's share is falling, iOS impression share in the U.S. grew 11 percent month-over-month and represented 31 percent of the impression share of the Smartphone OS Mix. iPhone impressions actually grew 17 percent. Millennial reports that this growth is largely tied to the growth of the Verizon iPhone on the network; the Verizon iPhone actually accounted for 8.2 percent of iPhone impressions in March. RIM accounted for 18% of the impression share on Millennial's network.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/d7kEIkYOcZw/

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