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April 13, 2011 08:00 am GMT

Sugar Inc Raises Another $15 Million To Grow Its Women-Focused Media Empire

Sugar Inc, a media company that caters exclusively to women, has closed a $15 million funding round led by Institutional Venture Partners, with participation from existing investor Sequoia Capital. The company has now raised $46 million in total since it was founded in 2006.Sugar's flagship site is PopSugar, and it also home to social shopping site ShopStyle, a free blogging platform for users called OnSugar, and a variety of topical blogs including FitSugar (fitness), PetSugar, and BuzzSugar (gossip). It draws 20 million visitors per month between its sites.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/6oV0TTYdQaQ/

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