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April 12, 2011 01:28 pm GMT

StylistPick Secures $8M In Series A To Expand Its Monthly Fashion Offers

Proof that online fashion remains a hot space, StylistPick, the fashion buying site that offers members a personalised offer each month, has raised $8 million in a Series A round co-led by Accel Partners and Index Ventures.Founded in 2010, Stylistpick offers a neat take on the fashion club model: Customers signup to StylistPick and are asked to take a short quiz to "identify their fashion profile". Then each month via email they receive tailored recommendations for fashion items such as shoes and bags, which claim to be matched to their taste as well as being picked by "leading fashion personalities" or professional stylists as used by celebrities such as Alexa Chung, Dannii Minogue, Paloma Faith and Pixie Lott. Interestingly, each offer is pegged at a set price of 39.95p including postage and members can also choose to decline said offer and therefore skip the month.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/pggEArwtf7A/

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