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April 12, 2011 12:49 am GMT
Adobe's taking a pretty big step here, but a smart one. In order to fit in better with other cloud- and subscription-based services, they're giving their Creative Suite (Photoshop, Premiere, Flash, etc.) an alternative pricing model: subscribe for a month or a year, but never buy. They also apparently lengthened their release schedule to 24 months, though I can't find a source for that — which makes constant rental a slightly worse deal (over two years) than just buying the software.Having a flexible pay structure is a good thing all around. The thousand dollar cost for After Effects is prohibitive even for some professionals, when budgets are tight.Facilitating people paying for your software on their own terms is a recipe for sales, plain and simple.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/dnLWqBpppsk/
Adobe Unveils Subscription Editions: Photoshop For $50Month
Adobe's taking a pretty big step here, but a smart one. In order to fit in better with other cloud- and subscription-based services, they're giving their Creative Suite (Photoshop, Premiere, Flash, etc.) an alternative pricing model: subscribe for a month or a year, but never buy. They also apparently lengthened their release schedule to 24 months, though I can't find a source for that — which makes constant rental a slightly worse deal (over two years) than just buying the software.Having a flexible pay structure is a good thing all around. The thousand dollar cost for After Effects is prohibitive even for some professionals, when budgets are tight.Facilitating people paying for your software on their own terms is a recipe for sales, plain and simple.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/dnLWqBpppsk/
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