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April 11, 2011 09:20 pm GMT

Zillow Buys Real Estate Listings Creation And Distribution Tool Postlets

Real estate listings and search site Zillow has acquired Postlets, a online real estate listing creation and distribution platform. Terms of the deal were not disclosed. Founded in 2005, Postlets allows individual real estate agents, property managers and landlords to create listings and send them to 13 real estate and social media websites. The free platform itself makes syndication of listings easy. It allows you to create a listing and then automatically distribute the posting across the Web. Postlets also allows agents to create a personalized, customized landing page to showcase all postings in are centralized.

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