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April 8, 2011 05:28 pm GMT
As Google cracks down on low-quality content in search results, content farm About.com says that it is going to make a significant expansion of its existing premium content. The New York Times Company-owned property plans to grow its family of topic sites (called Guides) and will double its high-quality video content over the next year.According to a release, About.com plans to increase its roster of Guide sites it hosts by approximately 25 percent across categories such as food, health, home, parenting, and automotive. About.com has actually redesigned its homepage to feature this how-to guides more prominently. Video is also a big focus for About.com and the site will more than double the number of how-to and do-it-yourself videos. The company also vaguely said that it will provide advertisers with new ways to reach its "search-driven" users. 
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Lu-etBz60-Q/
About.com About To Expand Premium, Video Content
As Google cracks down on low-quality content in search results, content farm About.com says that it is going to make a significant expansion of its existing premium content. The New York Times Company-owned property plans to grow its family of topic sites (called Guides) and will double its high-quality video content over the next year.According to a release, About.com plans to increase its roster of Guide sites it hosts by approximately 25 percent across categories such as food, health, home, parenting, and automotive. About.com has actually redesigned its homepage to feature this how-to guides more prominently. Video is also a big focus for About.com and the site will more than double the number of how-to and do-it-yourself videos. The company also vaguely said that it will provide advertisers with new ways to reach its "search-driven" users. Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Lu-etBz60-Q/
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