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April 7, 2011 04:40 am GMT

Sorenson Media CEO Explains How They're Helping Move Hollywood To The Cloud (Video)

Video on the web may be ubiquitous these days, but while uploading a few amateur clips to YouTube is a cinch, things get hairy fast as soon as you start encoding and managing your own video content. From codecs to huge file sizes to actually putting that content in a playable form, handling a lot of video footage requires plenty of processing power and advanced software.One company that's long been involved in this space is Sorenson Media, which offers cloud-based services at an enterprise scale and also develops desktop encoding software like Squeeze. And this week the company has some big news: Technicolor will be using Sorenson's 'Squeeze Solution Pack' to help power a new cloud-based system for motion picture and television dailies.

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