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April 7, 2011 05:45 pm GMT

Guardly Watches Your Back, From The Mean Streets Of Toronto

Guardly logoI can't help but be amused that the personal-security platform Guardly, which launches today, was born in virtually-crime-free Toronto, where I live, and where I've never encountered anything more fearsome than bad weather. (Q: How do you get 20 Canadians out of a pool? A: "C'mon, guys, get out of the pool.")Security is a big market, though: there are a lot of people out there who do have reason to feel unsafe. For instance, a few years ago I visited a friend who had to vary her routes to and from work every day, and check in with security by radio every night, for fear of kidnapping"because she worked for UNICEF in troubled Port-au-Prince, Haiti, A personal-security app that integrated into UNICEF's systems would have been a big help. I expect NGOs and multinational corporations would be eager to deploy such a system for staff in crime-ridden cities like Nairobi, Port Moresby, and (God help them) Oakland.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/N5ykNq8eBKA/

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