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April 6, 2011 10:19 am PDT
Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/CTM7YmZm7n8/augmented-reality-to.html
Augmented reality toys that change pants and personality
London design firm Berg and the London office of the Japanese ad agency Dentsu have announced a line of augmented reality toys called Suwappu. The little figurines have swappable heads and bodies; depending on how they're configured, they interact differently and draw different environments for themselves in the augmented reality world. Suwappu is a group of characters that can take lots of different forms. Primarily (or initially), the toys seen in the film - a set of collectible and swappable figures, readable by connected devices, opening up a layer of content. The Suwappu's head signifies his personality, and his pants signify his environment - the app produces content according to its reading of each half. Beyond these toys, we think Suwappu is a new kind of content platform, with various exciting social, creative and commercial possibilities. Our project name for this has been Haitsu. Haitsu is the art of hybrid communications, a made-up idea that we find useful. It's a little bit philosophical (the belief that combining advertising, content, media and product is the future of communications), and a little bit practical (looking for interesting hybrid clashes, like analogue and digital). Project Haitsu is part of the Making Future Magic series of collaborations. Introducing Suwappu! | Dentsu London Imagining an augmented reality future that's not an advertising ... RFID Rube Goldberg device - Boing Boing...
Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/CTM7YmZm7n8/augmented-reality-to.html
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