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April 1, 2011 08:10 am GMT
Thanks to the influence of owner and tech entrepreneur Mark Cuban, Dallas Mavericks season ticket holders will be able to enjoy a touch of the technological when claiming their 2011 playoff tickets. The Mavericks have teamed with Qualcomm to add augmented reality to this year's playoff tickets.Augmented Reality -- or "AR" for those "in the know" -- refers to a display in which simulated imagery or graphics are superimposed onto a view of the real world. In the case of these basketball tickets from the future, viewing on your Android will allow you to play an interactive game.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/YUJvSzCBjxE/
Mark Cuban Teams With Qualcomm To Bring Augmented Reality To Mavericks Tickets
Thanks to the influence of owner and tech entrepreneur Mark Cuban, Dallas Mavericks season ticket holders will be able to enjoy a touch of the technological when claiming their 2011 playoff tickets. The Mavericks have teamed with Qualcomm to add augmented reality to this year's playoff tickets.Augmented Reality -- or "AR" for those "in the know" -- refers to a display in which simulated imagery or graphics are superimposed onto a view of the real world. In the case of these basketball tickets from the future, viewing on your Android will allow you to play an interactive game.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/YUJvSzCBjxE/
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