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March 29, 2011 02:18 am GMT
Video advertising company Adap.tv has raised $20 million in funding led by Bessemer Venture Partners with Gemini Israel Funds, Redpoint Ventures and Spark Capital also participating in the round. This brings Adap.tv's total funding to $43 million.Adapt.tv's ad platform allows advertisers to buy and manage online video ad inventory from a single interface and enables publishers to monetize their online video content. Advertisers can run campaigns across all publishers, ad networks and the Adap.tv Marketplace. The Adap.tv Marketplace connects publishers and brand name advertisers, with over 4,200 sites selling inventory and hundreds of campaigns running daily. 
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/9m-k1wugJIc/
Video Advertising Company Adap.tv Raises $20 Million
Video advertising company Adap.tv has raised $20 million in funding led by Bessemer Venture Partners with Gemini Israel Funds, Redpoint Ventures and Spark Capital also participating in the round. This brings Adap.tv's total funding to $43 million.Adapt.tv's ad platform allows advertisers to buy and manage online video ad inventory from a single interface and enables publishers to monetize their online video content. Advertisers can run campaigns across all publishers, ad networks and the Adap.tv Marketplace. The Adap.tv Marketplace connects publishers and brand name advertisers, with over 4,200 sites selling inventory and hundreds of campaigns running daily. Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/9m-k1wugJIc/
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