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March 27, 2011 04:44 am GMT

Google Doing Some Profile Unification Leading Up To" Well, Something.

Google is still hard at work on their social strategy. You know it, I know it, we all know it. What it will actually be, remains to be seen. But there are clues related to it that have started to appear.The first was the redesign of the toolbar. While Google claimed it doesn't directly point to the social strategy (even though it looks exactly like the verified +1 leaks we've seen), it is a first step. The second was the revamping of profile pages. Also nothing particularly social about it, but again, related to the overall strategy. And now we're seeing something else: a unification of profiles across Google properties. And a big push for all of them to be public.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/nnJbAtwdLSM/

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