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March 27, 2011 08:34 pm GMT

Goodnight, Swoopo: The Pay-Per-Bid Auction Site Is Dead

When I first wrote about Swoopo back in 2008 I found it abhorrent. It was, in short, a form of gambling masquerading as an auction site. You paid for bids - the more bids you bought the better the chance that you'd be able to pay a reduced price for a certain item. The real money came from the suckers who ran up the price. All those previous bids, at $1, were junked in the process.They called it entertainment shopping. Now, however, I call it dead.

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