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March 25, 2011 03:52 pm GMT

Yellow Media Sells Vertical Media Publishing Subsidiary For $745 Million In Cash

Canadian Internet conglomerate Yellow Media is selling its vertical media publishing business Trader Corporation to funds advised by Apax Partners for a total purchase price consideration of $745 million, payable in cash at closing.Trader, formed in June 2006 with the integration of Classified Media Holdings and Trader Media and acquired by Yellow Media shortly thereafter, publishes approximately 160 publications and 22 websites covering four product verticals: automotive, real estate, general merchandise and employment. Its online properties attract close to 3.5 million unique visitors per month.

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