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March 19, 2011 02:14 am GMT

Netflix Original Content Is Much More Than A Strategy Shift ""  It Could Shift An Industry

Three years ago, if you had asked people to choose between cable television and Netflix, the vast majority would have laughed at you. A DVD-by-mail service versus thousands of pieces of content always at your fingertips?No one is laughing anymore.Netflix has confirmed that they intend to pay for House of Cards a new show being produced by David Fincher (yes, he of Fight Club, The Social Network, etc) and starring Kevin Spacey (yes, he of The Usual Suspects, American Beauty, etc). Netflix is not paying for the full production of it, but instead they're paying for the first-rights access to air it. In other words, they get the first "window" to show it to viewers.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/w3iEoGZ99SU/

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