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March 18, 2011 01:38 pm GMT
Millennial Media's monthly mobile report is out today, giving us a view into how each OS and manufacturer is performing on the mobile ad network. Millennial, whose ads reach 90.3 million users monthly in the U.S.; reports that for the third month in a row, Android continued to lead iOS as the largest Smartphone OS the network with over half (51 percent) of all U.S. mobile ad impression share (which is around 21 billion each month) in February. This is actually down from 54 percent share in January. iOS followed with 27 percent of mobile ad impression share, which is decrease of 1 percent. RIM followed with a 14 percent impression share, which is up 3 percent from last month. According to a recent IDC report, Millennial is the third largest network behind Google AdMob and Apple's iAd, so data shared on Millennial's network is certainly indicative of the state of mobile advertising. 
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/D2nkQ1FjsjE/
Millennial: Android Continues To Account For Over Half Of Mobile Ad Impression Share
Millennial Media's monthly mobile report is out today, giving us a view into how each OS and manufacturer is performing on the mobile ad network. Millennial, whose ads reach 90.3 million users monthly in the U.S.; reports that for the third month in a row, Android continued to lead iOS as the largest Smartphone OS the network with over half (51 percent) of all U.S. mobile ad impression share (which is around 21 billion each month) in February. This is actually down from 54 percent share in January. iOS followed with 27 percent of mobile ad impression share, which is decrease of 1 percent. RIM followed with a 14 percent impression share, which is up 3 percent from last month. According to a recent IDC report, Millennial is the third largest network behind Google AdMob and Apple's iAd, so data shared on Millennial's network is certainly indicative of the state of mobile advertising. Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/D2nkQ1FjsjE/
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