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March 16, 2011 12:55 am GMT

YouTube Continues To Amp Up Its Content Quality, Buys Green Parrot Pictures

YouTube seems laser-focused on amping up its overall content quality as of late, with the acquisition of original video site Next New Networks just last week and today's news that it has acquired digital video technology company Green Parrot Pictures.Green Parrot's technology has been used in movies like The Lord Of The Rings and X-men, improving the quality of videos while decreasing bandwith hogging and improving speed. YouTube has hundreds of millions of users and sees 35 hours of video from all over the world uploaded to the site every minute, but the quality of the content is sometimes negligible. And the company needs to step it up if it wants to compete with cable.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/8j4hE0u2ceY/

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