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March 14, 2011 05:50 pm GMT

Investors Put Their Money On StarStreet As They Open Two New Sports Stock Markets

Betting on sports is one of the most popular forms of gambling in the world. And for good reason. Unlike more traditional gambling, people often have feelings about the teams and stars they're betting on. Both the money-making and the fan aspect are also what help drive fantasy sports. And StarStreet thinks they can tap into what people like about both with a different approach.But don't call it "betting", founder Jeremy Levine is quick to note. These are "investments", not "bets".

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