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March 13, 2011 02:05 am EDT
We're not the biggest fans of new tiered data plans that are slowly but surely becoming the norm, and if the latest ad from Sprint is any indication -- that particular carrier isn't either. CEO Dan Hesse takes the offensive, reminding viewers that the word 'unlimited' shouldn't include things like metering or throttling, while touting the company's "Simply Everything" plan that actually does include, uh, everything. With customer gains on the upswing, the move is probably a good one -- though that whole 'premium data' thing is a little iffy. Full PR after the break.
Sprint ||Comments
Original Link: http://www.engadget.com/2011/03/12/sprints-dan-hesse-differentiates-between-unlimited-and-unlimit/
Sprint's Dan Hesse differentiates between unlimited and 'unlimited' in latest TV spot
We're not the biggest fans of new tiered data plans that are slowly but surely becoming the norm, and if the latest ad from Sprint is any indication -- that particular carrier isn't either. CEO Dan Hesse takes the offensive, reminding viewers that the word 'unlimited' shouldn't include things like metering or throttling, while touting the company's "Simply Everything" plan that actually does include, uh, everything. With customer gains on the upswing, the move is probably a good one -- though that whole 'premium data' thing is a little iffy. Full PR after the break.
Sprint's Dan Hesse differentiates between unlimited and 'unlimited' in latest TV spot originally appeared on Engadget on Sat, 12 Mar 2011 21:05:00 EDT. Please see our terms for use of feeds.
Permalink |Sprint ||CommentsOriginal Link: http://www.engadget.com/2011/03/12/sprints-dan-hesse-differentiates-between-unlimited-and-unlimit/
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