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March 10, 2011 08:04 pm GMT
Location-based gaming startup SCVNGR, which recently closed a $15 million funding round, is entering new territory: it's launching a spinoff service called LevelUp, which goes live today in pilot cities Boston and Philadelphia. And it's taking on some big names, including the likes of Groupon and LivingSocial (in addition to the location-based services it already competes with, like Foursquare).The goal of LevelUp, says SCVNGR CEO Seth Priebatsch, is to offer the immediate distribution and new customers afforded by the daily deal sites, while simultaneously maintaining the long-term engagement that location-based games are usually better at. Priebatsch says that the big deal sites will often lead to a "one-and-doner" phenomenon, where businesses attract a flood of new customers eager to get in on a deal, and then watch as those customers never come back. LevelUp wants to fix that.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/QskS_e1BTWg/
SCVNGR Launches Spinoff LevelUp: Daily Deals Meet Location-Based Gaming
Location-based gaming startup SCVNGR, which recently closed a $15 million funding round, is entering new territory: it's launching a spinoff service called LevelUp, which goes live today in pilot cities Boston and Philadelphia. And it's taking on some big names, including the likes of Groupon and LivingSocial (in addition to the location-based services it already competes with, like Foursquare).The goal of LevelUp, says SCVNGR CEO Seth Priebatsch, is to offer the immediate distribution and new customers afforded by the daily deal sites, while simultaneously maintaining the long-term engagement that location-based games are usually better at. Priebatsch says that the big deal sites will often lead to a "one-and-doner" phenomenon, where businesses attract a flood of new customers eager to get in on a deal, and then watch as those customers never come back. LevelUp wants to fix that.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/QskS_e1BTWg/
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