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March 10, 2011 03:11 am GMT

On Apple TV Special Apps, Sports, And The Slow Bleeding Of Cable

Buried today in the iOS 4.3 release is an unmentioned, but very interesting update for the Apple TV: access to both MLB.tv and NBA League Pass. Yes, the live sports are coming to the Apple TV!That's great news for Apple TV owners, but such functionality has actually been available for some time on the rival boxes by Roku. Still, theramificationsof this are potentially huge because the lack of sports content has been the one point used over and over again in arguments against these new wave of Internet-powered set-top boxes killing cable. Between this, Roku, and Xbox Live getting ESPN content, we're definitely getting closer to a full-on cable revolt.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/aWZP05imVtU/

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