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March 10, 2011 04:24 am GMT

Digital Ad Buying Platform MediaMath Adds Another $14M

Ad tech company MediaMath is announcing a Series B round of financing today, in addition to its $12.5 million round in debt plus VC last August. The "Bloomberg terminal for marketing," MediaMath manages web advertising for clients, its platform giving ad agencies robust analytics in order to make more targeted ad buys.The three year old New York based company is in the same space as Turn, Invite Media (which was acquired by Google), Plus One and Trigit.

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