March 7, 2011 03:00 pm EDT

Phosphor's Reveal wristwatch uses Swarovski crystals to tell time, bedazzle you

The Phosphor brand has usually been associated with E Ink watches in the past, but they're taking the off-the-beaten-path timekeeping technology in a very different direction this time around with the introduction of the new Reveal line. Of course, glittery little stones are no strangers to the surfaces of watches around the world, but with the Reveal, they play an active role: Phosphor is using what it describes as "proprietary Micro-Magnetic Mechanical Digital technology" to rotate Swarovski crystals into place to form digital time readouts on the thoroughly encrusted face. Think of it like an extremely low-res E Ink, we suppose... but with shiny rocks in place of electrically-charged granules of white and black pigment. The models are available in six styles -- four for women, two for men -- starting today from $199 and up. Follow the break for the full press release.

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Phosphor's Reveal wristwatch uses Swarovski crystals to tell time, bedazzle you originally appeared on Engadget on Mon, 07 Mar 2011 10:00:00 EDT. Please see our terms for use of feeds.

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Original Link: http://www.engadget.com/2011/03/07/phosphors-reveal-wristwatch-uses-swarovski-crystals-to-tell-tim/

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