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March 7, 2011 08:05 pm GMT

In The Search For More Revenue, Skype Rolls Out Advertisements In Windows Client

It's no secret that Skype is looking for way to make more revenue from its VoIP technologies, both in the consumer and enterprise sectors, as the company prepares for a public offering in the next year. Today, Skype is rolling out a new revenue stream"advertising.The advertising will appear in the Home tab of Skype for Windows, but will only appear in consumer versions not the enterprise versions. The company has been testing ads over the past month and will be working with a number of advertisers, including Groupon, Universal Pictures, and Visa (we are told Nokia, Volkswagon and Disney are also signed up). Ads will appear in the US, UK and Germany and initially, Skype will show an ad from one brand per day in each of the markets where advertising is being sold.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/yr25mA0nLGM/

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