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March 4, 2011 06:34 am GMT
You know who else is #WINNING in with this whole Charlie Sheen on Twitter thing? The Twitter ad sales team. At upwards of $100K a pop "Promoted Tweets" aren't a joke. It looks like big name brands like Ford Focus, Arbys and Audi and AMCTheatreshave all forked over some cash to capitalise on the attention being lobbed onto to Sheen at the moment, in what is likely a keyword action.The reason these tweets cost so much is that Twitter Promoted Tweet engagement is high,5% of users who see the tweets react to them either by re-tweeting, clicking on a link or replying. 80% of brands that buy one ad end up buying another one.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/NgvIspTaJ60/
Ford Focus Is #WINNING
You know who else is #WINNING in with this whole Charlie Sheen on Twitter thing? The Twitter ad sales team. At upwards of $100K a pop "Promoted Tweets" aren't a joke. It looks like big name brands like Ford Focus, Arbys and Audi and AMCTheatreshave all forked over some cash to capitalise on the attention being lobbed onto to Sheen at the moment, in what is likely a keyword action.The reason these tweets cost so much is that Twitter Promoted Tweet engagement is high,5% of users who see the tweets react to them either by re-tweeting, clicking on a link or replying. 80% of brands that buy one ad end up buying another one.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/NgvIspTaJ60/
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