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March 3, 2011 09:58 am GMT

Salesforce Debuts A More Social Service Cloud 3 With Chatter, Facebook And Twitter Integrations

It's no secret that Salesforce is aggressively pushing its social agenda with product developments. Chatter, the company's "Facebook for the Enterprise," was recently updated with Facebook and Twitter-like features, including likes, @replies, trending topics and more. And today, Salesforce is injecting social into the new version of Service Cloud 3, the company's customer service SaaS application.As we've written in the past, the Service Cloud aims to capture crowdsourced pools of knowledge floating across the internet, combine this data with CRM functionality and provide a platform for commercial customer service, potentially replacing traditional on-premise contact center technologies which are disconnected from knowledge (i.e. social) that can be found in the cloud. To date, more than 15,000 customers have deployed the Service Cloud to power and deliver customer service.

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