Your Web News in One Place

Help Webnuz

Referal links:

Sign up for GreenGeeks web hosting
February 25, 2011 10:00 pm GMT

OneRiot Rolls Out Social Targeting Service For Mobile Ads

As we've written in the past, OneRiot recently switched its business model; shutting down its search portal and focusing exclusively on monetizing via its realtime advertising network. Today, the startup is launching a social targeting service for mobile ads, that the company claims offers highly targeted ads within mobile apps.By way of history, OneRiot first ventured into the advertising world in 2009 with RiotWise, an ad format which places content in an emphasized position in their realtime feed. OneRiot also launched RiotWise Trending Ads, a stream of ads that correspond to trending topics as they emerge across the social web, and rolled out self-refreshing realtime trending ads and a self-service version of RiotWise. Currently, OneRiot CEO Tobias Peggs says the company is seeing 2 billion impressions per month across its network (for context, Google's AdMob sees 2 billion impressions per day).

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/FxtOy1KvRUE/

Share this article:    Share on Facebook
View Full Article

Techcrunch

TechCrunch is a leading technology blog, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.

More About this Source Visit Techcrunch