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February 25, 2011 01:49 am GMT
Launching today is 140Fire.com, a Y Combinator-backed platform that allows advertisers, publishers, and media buyers to create interactive ad content and polls to overlay on streaming or pre-recorded video.What does this mean? As you can see in the image above, 140Fire's real-time editor allows BMW (in this case) to create and serve questions based on what's happening in the video. Here, in the depths of March Madness, Brian Zoubek has just stepped to the line to shoot a few free throws, so the ad asks viewers "how many free throws will he make?" Like most video ads, the ads will appear as a small bar on the bottom of the screen, but unlike those of its ilk, they allow viewers to remain in the content, answering polls while continuing to watch the video. According to Founder Jason Wilk, this allows brands to collect data on what viewers are thinking in real-time and monetize those high-interest points in video content. 140Fire can then serve up post-roll ads based on viewers' responses to the polls.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/CKEcEKIUJYg/
Mark Cuban-backed 140Fire Lets You Create Real-time Overlay Ads For Your Video Content
Launching today is 140Fire.com, a Y Combinator-backed platform that allows advertisers, publishers, and media buyers to create interactive ad content and polls to overlay on streaming or pre-recorded video.What does this mean? As you can see in the image above, 140Fire's real-time editor allows BMW (in this case) to create and serve questions based on what's happening in the video. Here, in the depths of March Madness, Brian Zoubek has just stepped to the line to shoot a few free throws, so the ad asks viewers "how many free throws will he make?" Like most video ads, the ads will appear as a small bar on the bottom of the screen, but unlike those of its ilk, they allow viewers to remain in the content, answering polls while continuing to watch the video. According to Founder Jason Wilk, this allows brands to collect data on what viewers are thinking in real-time and monetize those high-interest points in video content. 140Fire can then serve up post-roll ads based on viewers' responses to the polls.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/CKEcEKIUJYg/
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