February 23, 2011 01:36 pm EDT

Blockbuster going up for sale, hoping to live up to its name

Don't think of this as the end of the road for Blockbuster, think of it as a new beginning. After filing for Bankruptcy back in September, big blue and yellow has been working to get its affairs in order -- and trying desperately to fend off both Netflix and Redbox with offerings like Blockbuster on Demand and Blockbuster Express. Things apparently haven't gone entirely to plan. The next stop is For Salesville, with bids for the company starting at $290 million. CEO Jim Keys put a positive spin on the news, saying that this will "allow for the consolidation of ownership of the company to those with a clear and focused vision for Blockbuster's future." It might also finally let that guy take a vacation -- a potentially very long one.

Blockbuster going up for sale, hoping to live up to its name originally appeared on Engadget on Wed, 23 Feb 2011 08:36:00 EDT. Please see our terms for use of feeds.

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